Officina Profumo-Farmaceutica, Ferragamo Museum and Gucci Palace Fashion Tour in Florence

Step into the world of Italian fashion and elegance with a private sightseeing tour through Florence’s most iconic style landmarks.

Begin your experience at the Gucci Garden Museum, located in the historic Palazzo della Mercanzia. This vibrant space showcases the evolution of the Gucci brand through fashion pieces, multimedia installations, and archival treasures that reflect the creativity and boldness of one of Italy’s most influential fashion houses.

Continue to the Salvatore Ferragamo Museum, where you’ll explore the legacy of the legendary shoe designer. Discover his most iconic creations and learn about his innovative craftsmanship that shaped 20th-century fashion.

Conclude your tour with a visit to the enchanting Officina Profumo-Farmaceutica di Santa Maria Novella, Europe’s oldest historic pharmacy, dating back to 1612. Still active today, it offers an immersive experience with its Renaissance-era fragrances, herbal remedies, and beautifully preserved interiors.

Throughout the tour, your certified guide will share fascinating stories and insights into Florence’s enduring influence on the world of fashion and design.