Explore the captivating world of Gucci at the Palazzo Gucci, located in the historic Palazzo della Mercanzia on Piazza della Signoria.
This unique exhibition, curated by Maria Luisa Frisa, spans two floors and showcases the evolution of the Gucci brand through iconic motifs, signature symbols, and retro memorabilia. Engage with the interactive displays in themed rooms like 'Guccification' and 'Cosmorama', and delve into fashion history at 'De Rerum Natura'. A visit to the exhibition also includes access to the exclusive store and the renowned 'Gucci Osteria da Massimo Bottura', enhancing your cultural experience in Florence.
Wheelchair accessible. Infants and small children can ride in a pram or stroller. Service animals allowed. Public transportation options are available nearby. Transportation options are wheelchair accessible. All areas and surfaces are wheelchair accessible. Suitable for all physical fitness levels
In the Back of Neptune Fountain,
you will find our host holding the sign
Look for your host holding a "Viator and EU Tours" sign behind the Fountain of Neptune